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Men’s Sole Revival: Case Study

The right research question is worth more than the right Shopify plugin.
63% of Americans report foot pain. 12% see a doctor. I built the resource that should exist between those two numbers.
Role: UX/UI Design, Product Strategy·Type: Self-initiated·Timeline: 2024–present·Stack: Next.js, Sanity, Tailwind
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For men over 40 who are finally paying attention.
Fix your feet.
Keep up with
everything else.
Foot problems don’t stay in your feet. They change how your knees load, how your hips move, and how your back feels by evening.
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Browse topicsNails·Alignment·Routine·Foot Health·Fit·Pain·Evidence-Based·
The numbers most men ignore
1 in 4men over 40 experience chronic foot painThat’s probably someone in your household.
63–72%of adults wear shoes that don’t fit them correctlyThe most upstream variable. And the most fixable.
From
The
*Guides.

Toe Alignment · 6 min readYour Big Toe Controls More of Your Body Than You Think

Dry Skin · 5 min readCracked Heels: The Fix That Isn’t a Pumice Stone
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