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The right research question is worth more than the right Shopify plugin.
63% of Americans report foot pain. 12% see a doctor. I built the resource that should exist between those two numbers.
Role: UX/UI Design, Product Strategy·Type: Self-initiated·Timeline: 2024–present·Stack: Next.js, Sanity, Tailwind
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For men over 40 who are finally paying attention.
Fix your feet.
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Foot problems don’t stay in your feet — they change how your knees load, how your hips move, and how your back feels by evening.
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Browse topicsNails·Alignment·Routine·Foot Health·Fit·Pain·Evidence-Based·
The numbers most men ignore
1 in 4men over 40 experience chronic foot painThat’s probably someone in your household.
63–72%of adults wear shoes that don’t fit them correctlyThe most upstream variable. And the most fixable.
From
The
*Guides.
Toe Alignment · 6 min readYour Big Toe Controls More of Your Body Than You Think
Dry Skin · 5 min readCracked Heels: The Fix That Isn’t a Pumice Stone
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