UX / UI Designer · Portland
Alfonso
Barreiro
Most design problems aren't visual problems. They're decisions someone hasn't made yet: surfaced through research, made explicit, shipped to a live product.
Selected Work
People are reaching for affordances that don't exist yet.
Pin · Remove · Pause. Three reversible controls. Each one completes in one or two taps.
View Case StudyTravel content is invitation, not data.
Homepage as editorial cover, not a directory. Discovery through a globe and curated cards.
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Pivoted from e-commerce to editorial in week 3.
Diagnostic-first resource for men over 40. Live since April. 13× CTR lift on affiliate placements.
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Different problems, same question:
Why doesn't this work better?
I learned BASIC from a magazine, typing it line by line. I built my first website as a Rush fan site that probably broke every design rule that existed. I'm still doing the same thing: staring at something on a screen and asking why it doesn't work better.
I design from the gaps I actually live in. Spotify is my most-used app, and the Recently Played shelf had blind spots that bothered me for years. I dealt with plantar fasciitis, toenail fungus, and the quiet shame men carry about neglecting their own bodies, so I built a resource for it. Each project starts with a real problem I can feel, not a brief I was handed.
Coffee in Portland? Book a time
Research & Discovery
Design & Systems
Delivery & Craft
How I work
Figma comes last.
By the time I open it, the research, the brief, and the structure have already done most of the work. The interface is the last step, not the first place I look for answers.