UX / UI Designer · Portland
Alfonso
Barreiro
Most design problems aren't visual problems. They're decisions someone hasn't made yet: surfaced through research, made explicit, shipped to a live product.
Selected Work
People are reaching for affordances that don't exist yet.
Pin · Remove · Pause. Three reversible controls. Each one completes in one or two taps.
View Case StudyTravel content is invitation, not data.
Homepage as editorial cover, not a directory. Discovery through a globe and curated cards.
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Pivoted from e-commerce to editorial in week 3.
Diagnostic-first resource for men over 40. Live since April. 13× CTR lift on affiliate placements.
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Different problems, same question:
Why doesn't this work better?
I learned BASIC from a magazine, typing it line by line. I built my first website as a Rush fan site that probably broke every design rule that existed. I'm still doing the same thing: staring at something on a screen and asking why it doesn't work better.
I design from the gaps I actually live in. Spotify is my most-used app, and the Recently Played shelf had blind spots that bothered me for years. I dealt with plantar fasciitis, toenail fungus, and the quiet shame men carry about neglecting their own bodies, so I built a resource for it. Each project starts with a real problem I can feel, not a brief I was handed.
Coffee in Portland? Book a time
Research & Discovery
Design & Systems
Delivery & Craft
How I work
Figma comes last.
By the time I open it, the research, the brief, and the structure have already done most of the work. The interface is the last step, not the first place I look for answers.
Client voices
Two notes from the work.
“He offered a perspective on my work that I often miss.”
Alfonso Barreiro's expertise is truly remarkable. The Branding and Marketing Plan he designed for my small business was comprehensive, insightful, and creatively inspiring. He offered a perspective on my work that I often miss, exceeding my expectations with both depth and detail. His collaborative approach ensured the final product aligned perfectly with my vision and business needs. I'm deeply grateful for his skill, dedication, and guidance in helping take my business to the next level.
“His ability to listen and translate my ideas into a logo that stands out.”
Working with Alfonso on my company logo for Sky Valley Comm was a great experience. His keen eye for design and attention to detail helped bring my vision to life in a way that truly represents my brand. The most beneficial part of our collaboration was his ability to listen and translate my ideas into a professional, unique logo that stands out. His expertise made the process seamless, and the final result exceeded my expectations. Thanks to Alfonso's work, my brand now has a strong and memorable identity.