Alfonso Barreiro
Product Designer · Portland, OR
Fifteen years across agency, in-house, and independent practice. I ship the work I design: research to Figma to Next.js on Vercel.
Experience
Six chapters. Two remote periods.
Ordered newest to oldest. The through-line is the same across all six: research, decide, ship.
Product Design Consultant
Independent Practice · Remote, Portland, OR
Five case studies: four built solo and shipped in Next.js on Vercel, one shipped with a three-person volunteer web team.
Director of Marketing & DTC Operations
VARA Winery & Distillery · Albuquerque, NM
Redesigned the website and e-commerce platform end to end, and ran UX and brand identity for a new spirits line. AI-assisted workflows cut production timelines 20%.
UX & Design Lead (VP of Operations)
Boomtime · Remote, Albuquerque, NM
Promoted to VP and took the design practice remote. Set the UX, accessibility, and conversion standards 100+ client sites shipped to.
Lead Graphic Design
Boomtime · Albuquerque, NM
Set the visual quality bar for client work. Stepped up to VP the following year.
Web Designer & Developer
CliffDweller Digital · Albuquerque, NM
Shipped 50+ responsive websites. Introduced user testing on priority projects.
Founder & Lead Creative
Sola Fide Design · Albuquerque, NM
Brand identity, web design, and campaign creative for e-commerce and small business clients.
Selected work
Five case studies on this site
Each one covers the research, the decision, and the build. Live links follow.
Alfred · Men's Sole Revival
AI assistant that answers men's foot questions from the site's 40 guides only and cites the guide it used. Live since September 2026.
AIGA Portland · Design Month 2026
Volunteer landing page on Squarespace with a three-person web team. I owned the build and custom code.
Men's Sole Revival
Diagnostic-first foot-health resource for men over 40. Live since April 2026.
Wayfarer · Travel Discovery
Concept product with an interactive globe and a 5-step signup.
Spotify · Recently Played Controls
Three reversible controls for the Recently Played shelf. Concept with a working demo.
Skills
Practice areas
The tools and disciplines used across the case studies on this site.
- Product Design
- UX/UI
- Design Systems
- Prototyping
- Figma
- Next.js
- TypeScript
- Accessibility
- Content UX
Contact
Two ways in
Email alfonso@barreiro.com, or book a coffee chat at cal.com/alfonso-barreiro. More background lives on the about page.