BeCourageous Leadership (BCL) needed a brand identity that communicated confidence, guidance, and innovation visually. My concept for the logo revolved around making "Be" a bold and empowering statement, framed by the "C" and "L" to reinforce structure and leadership subtly. I chose a professional yet modern color palette, with blue (#2D8DCC) for trust and stability and gray (#7F7F7F) for balance and sophistication. The typography combined Comfortaa for "Be" and Shree Devanagari 714 for the full name, ensuring a unique yet professional identity.

Kendra Toth approached me to help her define and establish a strong, authentic brand identity for her race consulting services. She needed a clear strategy to effectively market herself and communicate her mission of transforming whiteness and cultivating equity. Our collaboration began with an in-depth discovery process, where I conducted market research, competitive analysis, and brand positioning exercises to ensure her brand aligned with her goals and audience.Transforming RadiantGlow’s brand and digital presence with refined brand identity, sophisticated UI/UX design, and robust web development.

BeCourageous Leadership approached me to collaborate with their team and Reach University on designing a 10-page interactive Digital Credential Playbook. We transformed what was originally a 50+-page document into a streamlined, easy-to-navigate experience. Since the target audience’s engagement style was unclear, we prioritized usability within Adobe Acrobat, ensuring accessibility without overwhelming functionality. My role was to streamline complex information, enhance interactivity through buttons and icons, and align the design with the brand’s identity. I worked closely with both teams to refine and execute the vision effectively.